Mudra Design System

Client:

Piramal Finance

Duration:

6 Months

Design System
User Interface
Fintech

The Problem

As Piramal Finance scales its offerings to cater to dynamic customer needs, the rapid addition of new features and enhancements has led to inconsistencies in user experience across products. These inconsistencies arise from the absence of a unified design framework, resulting in several challenges:

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Inconsistent User Experience: Different components or patterns used for similar actions create confusion for customers, impacting trust and usability.

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Inefficient Workflow: The lack of reusable design assets slows down the design and development process, as teams repeatedly create components from scratch.

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Onboarding Challenges: Bringing new designers and developers up to speed is time-intensive, as the absence of standardized practices requires extensive training and familiarization with fragmented workflows.

The Solution

To address the challenges and create a seamless user experience, we decided to build a design system that enables faster feature releases, efficient testing, and consistent design across all products To achieve this, we followed these steps:

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Assessing the Existing Design Ecosystem: We began by auditing existing UI elements, including typography, colors, layouts, and sizes, to identify redundancies and inconsistencies. This process helped us monitor overlaps and eliminate repeated patterns. Single-use components were excluded to streamline the design system. This audit provided a strong foundation to build a scalable and cohesive framework.

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Defining the System Foundations: Following the UI audit, we developed a basic style guide encompassing colors, typography, icons, spacing, shadows, and information architecture. These elements became the foundation for creating unified and reusable components, establishing a consistent and scalable design system framework.

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Developing Component Libraries: Component libraries provide ready-to-use elements, streamlining design and development for faster delivery. They enable efficient collaboration by offering shared resources, ensuring consistent usage across teams. Built-in business logic allows flexibility while maintaining a unified product experience. This foundation accelerates workflows and enhances scalability.

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Governing the System: A well-governed design system fosters a collaborative design culture where everyone contributes to its evolution. This approach ensures inclusive customer experiences and helps achieve business goals efficiently. Governance involves maintaining high standards of quality and accessibility to empower designers. At Piramal Finance, a dedicated platform team oversees the system, ensuring it enables fast, consistent, and scalable design and development.

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Building Support for All Platforms: Our design system accommodates iOS, Android, and Web platforms, addressing their unique requirements. Starting with web, we expanded to mobile by creating responsive components in Figma that adapt to various screen sizes. Components are developed in native tech frameworks, with Web components built in React for scalability. This ensures a unified and seamless experience across platforms.

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Mapping Workflows and Onboarding: The design system streamlined workflows, fostering faster product delivery and reducing onboarding time for new members. Designers can create precise interfaces more efficiently & collaborate using updated components. Developers can prototype rapidly with clickable models. This collective approach improved team efficiency and accelerated project timelines.

Design Principles

While building the system, we adhered to the following core principles, ensuring the design system aligned with the needs of our users and stakeholders:

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User Centricity: Every interaction should solve a problem or add value, creating a meaningful connection with Piramal Finance Brand. By keeping the user’s needs at the forefront, we aimed to create delightful, intuitive experiences across platforms.

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Inclusivity: Recognizing the diversity of our users, we designed a system that serves everyone—from tech-savvy individuals to those less familiar with digital tools.

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Simplicity: We prioritized clean, focused interfaces that rely on familiar design patterns, reducing cognitive load and enhancing user satisfaction. Simplicity in design ensures functionality is intuitive and effortless for all users.

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Consistency: A uniform design language across all touchpoints fosters familiarity and reinforces user trust. Consistent solutions to similar problems reduce confusion and enhance the overall experience.

Structure of the Design System

To create a robust, scalable, and flexible design system, we adopted the Atomic Design methodology. This approach allowed us to break down the interface into its most fundamental parts and systematically build up to complete, cohesive designs.

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Our design system follows the Atomic Design methodology, organizing components into a hierarchy for consistency and scalability. It starts with Atoms, the smallest elements like colors, typography, and icons, which combine to form Molecules, such as form fields or buttons. Molecules are grouped into Organisms,like headers or cards, which serve as functional sections of the UI. Templates arrange these organisms into layouts that define the structure of screens, while Pages populate these templates with actual content to create complete, user-ready interfaces. This structure ensures modularity, reusability, and a cohesive experience across all platforms.

The Next Steps

Our design system has already proven essential for key projects, allowing us to prototype and experiment with high-fidelity designs faster and more cost-effectively. Mudra was built on the principle that while we can’t predict every future requirement, we can prepare for them. So far, the system has been a success, with engineers and product managers fully recognizing its value. As we move forward, we understand that building a design system is a continuous journey—an ecosystem that evolves with each new product and feature release, constantly improving and adapting.

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© 2025. Rights All Reserved.

© 2025. Rights All Reserved.

© 2025. Rights All Reserved.