Sixth Redesign Experience
Client:
Sixth
Duration:
1.5 Months
The Problem
SIXT is a prominent global car rental company with an extensive network of locations across the world. Offering a diverse selection of vehicles—from budget-friendly cars to premium SUVs—SIXT meets a variety of customer needs. The focus was on improving experiences by developing a more modular and scalable platform. The goal was to effectively address user pain points while enhancing overall usability and delivering a seamless user experience.
📌
Ensuring consistency across multiple platforms, striking a balance between localization and a unified brand identity was one of the key challenges we tackled in our collaboration with SIXT.
The Solution
Our solution introduced several key features to elevate the user experience. We provided clear and accessible information about available offers, empowering customers to make informed choices.
💡
A seamless self-service feature was implemented, enabling users to manage their accounts and services independently. By leveraging design thinking frameworks, we successfully enhanced user engagement, optimized revenue streams, and reduced both user frustration and reliance on physical touchpoints.
💡
In collaboration with SIXT’s in-house design team, we refined their existing design system to solve critical challenges. Through competitive benchmarking, we identified key friction points contributing to high drop-off rates. By tackling these issues directly, we not only reduced user frustration but also introduced value-driven opportunities, such as cross-selling and upselling, to enhance revenue streams and improve overall customer engagement.
💡
We streamlined communication between SIXT and its customers, ensuring clarity at every stage. By eliminating confusion and ambiguity, we significantly reduced the reliance on customer support, making the experience more intuitive and hassle-free.
Final Outcome
The redesigned SIXT platform empowers customers by clearly showcasing available offers, helping them make more informed decisions.
🎯
We introduced intuitive self-service features, enabling users to manage their accounts with ease. For long trip management, we simplified the process by allowing multiple users to be added to a single trip.
🎯
By addressing the key issues behind customer drop-offs, we integrated automation to reduce the need for human intervention. Our design improvements enhanced communication clarity, minimizing customer confusion. We also ensured a consistent, seamless, and user-friendly experience across all touchpoints.
