Disrupting telecom with bold, cutting-edge design
Client:
Vodafone Idea Limited
Duration:
6 Months
Telecom
Product Design
Design System
The Problem
Working in the highly competitive and fast-evolving telecom space, I was tasked with simplifying a fragmented digital experience where even minor usability issues could lead to customer churn and significant business impact.
📌
I worked on unifying the digital experience for two merging global telecom brands in a highly volatile market.
The challenge was to simplify complex user journeys and ensure a smooth transition from two legacy apps.
My focus was on redesigning the mobile experience and redefining the digital identity to minimize churn and build trust.
Solution
